Ford

As a global company, it is important for us to have criteria by which we evaluate ourselves and are evaluated by others. We call them "our vision," "our mission," and "our values."

ford

Our vision: to become the world's leading company for cars and services.

We are here with one goal: to help build a better world where every person is free to move and pursue their dreams.
 

Our mission: we are a global family with a proud heritage, dedicated to the idea of providing excellent products and services.

We believe in the power of creating a world with fewer obstacles and limitations, where people have the freedom to build a better life and pursue their dreams.

We strive to connect people on the road and beyond the horizon — to discover opportunities and enjoy the thrill, adventure, and pride of moving freely.

Since our inception, we have provided people with the tools to help them move forward and upward. We have introduced innovations to expand their possibilities. And we have worked to earn their trust every single day.

We honor our heritage while building the future – a better world for future generations. Because when everyone is free to move and free to dream, we do what we do best: we change the world.

Our values: we do our best for our employees, the environment, and society, but above all – for our customers.