The history of Jaguar dates back to 1901. That was when William Lyons was born in Blackpool – one of the greatest figures in automotive history, later knighted by the Queen of England. At just 30 years old, in 1931, he created a true automotive empire under the Jaguar brand, which has been pushing the boundaries of the possible for 90 years. Each of its vehicles is unrivaled in terms of beauty, agility, grace, and elegance. Jaguar's uncompromising vision sets new standards that others only follow.
Jaguar's DNA is instantly recognizable across the entire range
The clean lines are evident and cannot be mistaken for any other car. Seductive, confident, and instinctive, these proud British cars instantly throw you into absolute delirium. Having become the benchmark for a beautiful sporty silhouette, models like the C, D, and E-TYPE are still meticulously preserved in pristine condition by the world's greatest art collectors today.
The Jaguar brand has produced icons in the past and continues to do so today. Few can find the words to describe the company's first SUV models – the E-PACE and F-PACE. Remarkably beautiful, powerful, and spirited, these cars effortlessly take you to the limits of the possible. And beyond! With lightweight aluminum body construction and 550 hp under the hood, some of these vehicles overtake praised German technocrats in the blink of an eye.
Jaguar is setting standards in electrification with the I-PACE
The world's first premium electric SUV, winning more than 100 prestigious international awards in less than 3 years. The I-PACE easily covers nearly 500 km on a single charge. What else lies ahead for Jaguar? We are yet to find out. One thing is certain – we can expect much more beauty and innovation combined.
Recently, JLR announced its new corporate identity, embodying the elegance, modernity, and forward-thinking nature of the company. It aims to highlight each of the JLR brands – Range Rover, Defender, Discovery, and Jaguar – while accelerating the implementation of the company's vision to be a proud creator of modern luxury.
Jaguar Land Rover’s ambition is toward an electrified, connected, and green future, with goals for Jaguar to become a fully electric luxury boutique brand by 2025, and Land Rover by 2030.
