"This year, kindness does not have just one color or one design.
It is as diverse as the people who stand behind it..."
After 12 years of sustainable growth and record-breaking results, the charity initiative #steniskanabala (Prom T-shirt) enters its new 13th season with a bolder message, more partners, and a fresh approach to something seemingly simple—a humble T-shirt. The campaign, which has become one of the most recognizable social causes in Bulgaria, continues its mission to support orphans and high school graduates without parental care on their journey toward higher education.
Standing behind its success are long-standing co-organizers—Moto-Pfohe, DHL Express Bulgaria, and the Bulgarian Red Cross (Sofia)—along with dozens of companies, partners, and individual donors.
Season 13: A Movement, Not Just a Campaign
This year, #steniskanabala is taking the next big step—transitioning from a campaign into a movement. The key message is clear:
"Many T-shirts. One Cause."
In a world where young people express themselves through what they wear, a T-shirt becomes a symbol of belonging—to a favorite artist, musician, team, or community. That is why, instead of a single design, the 2026 cause "borrows" limited-edition designs created by popular personalities, artists, and brands, which will be recognizable by the "(бала)edition" sticker. Each design has its own distinct identity, but all play for one common goal—scholarships to support first-year university students who have lost their parents.
Inspiring Collaborations and New Partnerships
Among the first participants in the new season are legends such as Grafa, Veselin Marinov, Ostava, and Desi Slava, as well as artists like Nasimo and NDOE. They are joined by popular brands and communities like soSofia, 0511, and Stinky Socks.
For the first time, the campaign will also include digital collaborations with Fashion Days and OLX, expanding its reach and making the cause even more accessible beyond the graduation "bubble."
More Than a Prom
#steniskanabala invites everyone to find their T-shirt—the one that represents them best. Because every T-shirt chosen provides real support for a young person making their first step toward an independent life.
#steniskanabala has long ceased to be just an initiative related to prom night. It is a symbol of empathy, opportunity, and a new beginning.
And while the question used to be "What will I wear to prom?", today it is: "Whom will I help?"
The new season provides the most powerful answer yet: Everyone can help. With a single T-shirt.
About the #steniskanabala Charity Campaign:
12 years of purpose and real change.
The 12th anniversary season concluded with impressive results—22 new scholarships for university freshmen, bringing the total contribution of the initiative to over BGN 850,000, with more than 340 scholarships awarded to date. In 2025 alone, nearly BGN 99,000 was raised through T-shirt sales and donations—proof that the cause continues to unite more and more people.
About MOTO-PFOHE:
MOTO-PFOHE is the official dealer for Ford, Volvo, and Range Rover | Defender | Discovery | Jaguar, with 35 years of leadership in the Bulgarian automotive industry. With 19 branches in 16 cities, and now part of the Japanese Sumitomo Corporation, the company’s portfolio provides 360° service—sales of new and used vehicles, full maintenance, in-house leasing and insurance services, and short-term and long-term rentals.
MOTO-PFOHE is a dedicated corporate citizen that actively supports the environment, ecology, culture, sports, and historical heritage.