Since the 1990s, the National History Museum, Ford Bulgaria, and the Moto-Pfohe Group have been building a lasting partnership that successfully bridges the past, present, and future. The collaboration between the cultural institution and these automotive leaders serves as an example of long-term commitment to society and the preservation of national cultural heritage.
The foundation was laid in the 90s, when Moto-Pfohe Group first supported the museum by funding the purchase of a silver treasure discovered near Vidin.
Official Ceremony and Modern Mobility
As part of this successful collaboration, on April 14, 2026, an official ceremony was held in the museum’s “Sun Hall.” Mr. Satoshi Isogai, CEO of the Moto-Pfohe Group, presented the keys to a brand-new Ford Kuga to the museum’s deputy director, Mr. Ivan Hristov.
“We are proud to have been partnering with the National History Museum for nearly three decades... It is important for us not only to be a leader in the automotive industry in Bulgaria but also to be guardians of the country’s cultural and industrial history. We are convinced that the National History Museum will continue to be a pillar of Bulgarian historical memory.” — Satoshi Isogai
Technology Supporting History
As part of this partnership, Ford will provide the institution with modern and reliable mobility for the next three years. The new Ford Kuga Plug-in Hybrid was selected as the optimal solution for the museum’s diverse needs:
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Versatility: Capable in urban environments and for accessing remote archaeological sites, regardless of terrain.
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Efficiency: Combines a gasoline engine with electric propulsion, offering a range of up to 1,000 km on a single charge.
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Sustainability: Low emissions and high fuel efficiency.
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Safety & Comfort: Features modern driver-assistance systems and a spacious interior for long journeys.
35 Years of Corporate Responsibility
In 2026, the Moto-Pfohe Group celebrates its 35th anniversary, continuing its mission as a responsible corporate citizen. The company actively supports initiatives aimed at preserving Bulgaria’s cultural, historical, and natural heritage, with a clear focus on sustainable development.
Through this partnership, both organizations reaffirm their shared vision: to preserve the past while ensuring a sustainable and modern future.
